Whether you're rebuilding your strength or chasing the next level — you shouldn't have to figure it out alone.
It can be hard to know where to begin. We're on your team — and will build a program around your life, your schedule, and your goals.
From young athletes at the beginning of their journey to college players home for the summer — we offer sport-specific speed, strength, and confidence training.
"Cool Brook Fitness wants to meet you where you're at and work together to improve the things you already love."
— Tovi Eliasen
Tovi has been coaching clients in the Goleta / Santa Barbara area since 2007 — from kids and teenagers chasing athletic greatness to adults rebuilding strength at any stage of life.
As the former Strength & Conditioning Coach at Westmont College and Director of Strength and Conditioning at Santa Barbara Soccer Club, Tovi brings elite-level training principles to everyday people.
A leader of health in the community, Tovi has taught classes at the elementary, high school, and college level. His programs are built on science, shaped by 18 years of experience, and designed to meet you exactly where you are.




No memberships. No contracts. Just quality coaching and fair rates.
In-person in Santa Barbara area or virtual & online.
55 minutes
30 min HIIT
High intensity intervals with structured rest
Cool Brook Fitness would love to work with your team or group. Contact us for details.
Local parks, fields, or your home. Virtual & online training also available.
Speed & acceleration · Soccer specific & goalkeeper training
Multi-sport training experiences for boys and girls who want to compete, grow, and have fun.
A 5-day multi-sport camp for boys and girls entering grades 2–6. Coach Tovi brings the same elite training principles he uses with high school and college athletes — scaled for kids, packed with fun.
"I wish I hadn't waited so long to call Tovi. He explains what you're doing and why, so exercises are done correctly — both for results and to prevent injury. I've noticed a real difference in strength, stamina, and overall well-being."
"Tovi has been extremely helpful in improving my speed and strength for collegiate soccer, and taught me how to perform exercises in a safe and healthy way. Kind, knowledgeable, and awesome to work with. Five stars."
"I've known Tovi for more than 15 years. Every session focuses on a different aspect of the body, so it's always engaging — and he stays current on the latest training techniques. For me, working with Tovi is a form of health insurance."
Fill out the form and Tovi will reach out within 24 hours to set up a free call.